Client Snapshot
CMD Dental, a Brussels-based leader in dental equipment and services, had built a legacy of excellence over decades. However, as the digital landscape evolved, their online platform fell behind in technical performance, impacting their ability to attract and serve customers. CMD partnered with Web Challenge to bring their website up to speed—both literally and figuratively.
What Was Holding Them Back?
CMD’s website faced technical SEO bottlenecks that hampered visibility and user satisfaction:
- Inefficient Load Times: The website took too long to load, frustrating users and driving up bounce rates.
- Outdated Mobile Experience: With an increasing mobile audience, their lack of mobile optimization resulted in poor engagement.
- Disorganized Website Structure: Crawlers struggled to index the site due to inconsistent internal linking and missing metadata.
- No Schema Markup: The absence of structured data meant CMD missed out on rich search features like FAQs and reviews.
- Broken Links: Users frequently encountered 404 errors, leading to loss of trust and SEO penalties.
- Content Duplication: Duplicate pages and tags caused confusion for both users and search engines.
Our Strategy: A Tailored Solution
At Web Challenge, we knew a one-size-fits-all approach wouldn’t work for CMD’s specific needs. We devised a focused plan built on actionable steps:
1. Website Audit
Using Screaming Frog and Google Search Console, we conducted a detailed audit to uncover CMD’s weak points. This analysis informed our roadmap for improvement.
2. Speed Optimization
- Implemented image compression techniques.
- Enabled browser caching to reduce load times for repeat visitors.
- Migrated CMD’s website to a high-performance hosting platform.
3. Revamping Mobile Experience
- Redesigned the mobile interface for seamless navigation.
- Ensured tap-friendly buttons and responsive elements across all devices.
4. Structured Data Integration
- Added schema markup to highlight CMD’s services and locations.
- Optimized their business profile for local search features like “near me” queries.
5. Fixing Broken Links
- Conducted a comprehensive review to locate and repair all 404 errors.
- Implemented 301 redirects to guide users to the correct pages.
6. Metadata Cleanup
- Removed redundant meta tags and titles.
- Standardized descriptions to better reflect page content and increase click-through rates.
The Transformation
Within six months of implementing our strategy, CMD’s website was unrecognizable from a performance standpoint. Key improvements included:
- 50% Faster Load Times: Average page load time dropped from 4.8 seconds to 2.3 seconds.
- Mobile Engagement Spike: Mobile traffic increased by 40%, with users spending more time on site.
- Enhanced Crawlability: Improved internal linking structure led to a 30% boost in pages indexed by search engines.
- Rich Search Features: CMD’s schema markup earned them Featured Snippets for service-related queries.
- Resolved Errors: Eliminated all broken links, resulting in a 20% decrease in bounce rates.
- SEO Rankings Surge: Organic traffic rose by 42%, driven by better keyword targeting and technical fixes.
Client Testimonial
“Their services were exactly what we needed. This team is knowledgeable, responsive, and delivered results on time. Our website’s visibility has improved dramatically, and we are now ranking on the first page for several keywords.”
Key Takeaways
CMD Dental’s success underscores the power of targeted technical SEO. By addressing specific pain points, Web Challenge was able to deliver measurable results that extended beyond just search rankings, enhancing user experience and driving business growth.